Have you ever been approached by a friendly person at a store, offering you a free sample of a product? That’s a product demonstrator.
Product demonstrators are people who showcase products in public areas like malls and supermarkets. They are usually hired to create interest and awareness about a particular brand or product.
While advertising can provide information to people, product demonstrators take things to another level. They let customers touch and feel the product, and sometimes even try it out themselves. This helps people to understand the product better and be more confident in their purchase decisions.
Studies have shown that product demonstrations can increase sales by up to 80%. This is because people are more likely to purchase something when they have seen it in action.
Another benefit of product demonstrators is the opportunity for customers to ask questions. Often, people hesitate to ask questions in stores as they fear they will be sold something unnecessary. However, when they are talking to a product demonstrator, there is a sense of trust because they are not trying to get a commission or make a sale.
Product demonstrations are a powerful marketing tool that can make a significant impact on sales. By allowing customers to experience the product firsthand and providing them with information, product demonstrators can create lasting relationships between customers and the brand. So the next time you see a product demonstrator, take advantage of the opportunity to see the benefits of the product for yourself.
